Advergame
To celebrate and publicize the sponsorship between Ariston and Juventus, a marketing campaign was developed, involving four countries, Egypt, Morocco, Nigeria, and South Africa, over a three-month period.
In this context, ARSERA’s role was to design and develop an advergame conceived as a reinterpretation of the famous “Fruit Ninja,” but using themes, colors, and objects related to the world of Ariston and Juventus.
ARSERA was involved in this large commercial operation by the communication agency Studio Brado S.r.l. located in Parma, which coordinated and synthesized all the activities carried out by each team involved.
Game rules
The video game was very successful and played a key role in the advertising campaign because it allowed interaction with the brands, created brand associations, and acquired new leads.
The users are challenged to compete with themselves and other players online to reach the top of the leaderboard.
The pool of participants is divided into four teams, one for each country involved in the project, each with its own objective, slogan, and separate ranking.
The player has ten minutes to “slice” positive elements, such as fire, leaves, and soccer balls, while avoiding negative ones like ice and bills! It’s important to try to create as many combinations as possible by “cutting” the maximum number of objects in a single movement. The higher the combo, the higher the score!
Hitting negative items causes the user to lose life points. The player can lose a maximum of three life points before the game is over.
Technologies and Software Used
Back-end Web Application:
C#, TypeScript, Google Firebase
Front-end Web Application:
Unity engine with WebGL support